To maintain, nurture and improve value-driven connections are the pillars for building long-term relationships, especially for enterprise accounts. For that, being personable can’t be the only key. Account managers also need to gather in-depth understanding of their client’s challenges and immediate business prerequisites while continuously ensuring the right solutions necessary…

A Marketing Visionary said: “One way to build trust between marketing and sales is to make them accountable for the same company goal — revenue.” And to do this you might get a wide variety of options and choices in respect of tools & solutions. While searching for the best…

Lengthy sales cycle, deciding on the most appropriate marketing approach, lack of sales, management and marketing team’s bandwidth and what not! There are countless reasons for which B2B marketers struggle to prospect with Fortune 500 companies. Even if one addresses the above reasons, marketers often get stuck with ‘multiple layers…

According to HubSpot, “Researching Accounts and Identifying Target Contacts are the top two tactics used by marketers within an ABM model.” As such research and identification are quite time, cost and effort consuming. The question here is how to fuel the progress of the data-driven ABM approach? Here, B2B marketers…

Can prospects who exhibited explicit interest be the only determining fit for businesses that aim to generate quality leads from enterprise accounts? Most certainly not. Rather, an intelligent and smart marketer of this age would always designate a strategic account-based marketing approach that perfectly identifies Ideal Customer Profile (ICP) and…

The effectiveness of the B2B lead generation database is in the cognizance of every diligent marketer in today’s digital era. It enables them to get exposed to the critical touchpoints of the prospect companies. Thus, making it easier to make a faster and relevant approach with context to target’s requirements…

The effectiveness of the B2B lead generation database is in the cognizance of every diligent marketer in today’s digital era. It enables them to get exposed to the critical touchpoints of the prospect companies. Thus, making it easier to make a faster and relevant approach with context to target’s requirements…

While exploring unique marketing strategies to bag prospects, businesses are opting for individualized marketing campaigns over conventional methods. Since traditional email marketing techniques involve cold email exchange to pull attention, most companies end up spamming their tentative prospects. On the other hand, objectives of personalized marketing practices revolve around deciding…

Marketers in the B2B landscape well understand that cracking a Fortuner 500 deal is a lot more than just enhancing the revenue margin. Landing such names in the capability portfolio also brings a major boost in brand value, reputation, ensures lucrative referrals in the long run and magnifies client lists…