Reaching Out to Fortune 500 Companies Gets Easier with Actionable Org Charts.

With Fortune 500 companies showing trust in SMBs to address their challenges and requirements, there is a huge opportunity for B2B marketers to explore and crackdown quality leads. On the flip side, marketers are also feeling the heat of reaching out and connecting with the right sphere of influence at the right time in these Fortune 500 companies. This, owing to a lack of actionable data points, a clear understanding of respective requirements, the inability of conveying the relevancy of individual offerings, and more.

Fortunately, sales intelligence experts are helping marketers with actionable org charts of their prospecting Fortune 500 companies. From increasing the conversion metrics to enabling marketers to leverage quality referrals in the long run, these org charts have seemingly become an ideal tool to take the hierarchy insights into account and pave the “best path of sale.”

Let’s dig deeper to interpret how these actionable org charts are helping B2B marketers to address the challenges of prospecting with Fortune 500 companies-

• Firstly, selling to Fortune 500 companies has got multiple layers of approvals. For a marketer, the real challenge is to track down the right decision-maker in the process. Actionable insights that these org charts provide, with context to job title, job role, responsibilities, reporting structure, contact details, etc., thus turning out to be immensely helpful for them. Actually, it gives a virtual overview of the target company’s relationship dynamics, enabling marketers to strategize a personalized approach. It further enables them to portray the relevancy of their offering with context to their target’s immediate requirements. Meaning, higher conversion possibilities & reduced sales cycle.
• Secondly, every decision-maker’s & stakeholder’s inbox of a Fortune 500 company would be flooded with solution options for their requirements. Hence, one needs to correctly leverage the data points for pitching the right & unique message, deciding the time to connect, and more. Here, depending on a single point of contact is also a big NO. One needs to ensure moving across multiple points of entry to click the right cord with respective offerings. Interactive and actionable Org charts discussed above have proven to be immensely helpful in either of the scenarios. It enables marketers with ‘multiple entry points,’ ensuring that they are not stuck in case any of the ‘connection leaves or are not showing interest.’
• Thirdly, Fortune 500 companies come with diversified business units and departments which marketers struggle to explore due to the lack of relevant insights and data points. Actionable org charts built by sales intelligence experts are known for providing all the crucial details around the same. Meaning, marketers can expand their reach-out, convey how they can add tremendous value to their target companies, resulting in more upsell and cross-sell.

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