Unleash Multiple Entry Points with Fortune 500 Company Org Charts

Marketers in the B2B landscape well understand that cracking a Fortuner 500 deal is a lot more than just enhancing the revenue margin. Landing such names in the capability portfolio also brings a major boost in brand value, reputation, ensures lucrative referrals in the long run and magnifies client lists, irrespective of a business shape or size. Add to it the fact that the way to such deal closures is quite intricate. Despite that, businesses are achieving such goals in a much smarter, faster and smoother way by leveraging actionable or charts of prospecting companies.

These charts have become a solid foundation for marketers targeting to understand the complete org structure, their contact details. Here is why-

According to a Forbes article, “To have any chance of successfully pitching a Fortune 500 brand, you have to know who to pitch to.” Org charts that are created under the expertise of sales intelligence experts have proven their potentiality by helping businesses to understand the ideal customer profile and eventually pitch the right stakeholder with the most relevant offerings. Marketers get to take a deep dive to uncover the target profile’s immediate requirements, challenges and understand relevancy before presenting their unique products/services through a personalized outreach.

Now comes the most critical aspect — catching the decision maker’s attention, as there would be multiple stakeholders in these Fortune 500 companies. Addressing which also gets easier with org charts, as marketers often use these charts as ‘strategic maps to get one integrated view of the account and then leverage connections and insights to reach to the prospects.’ The best part, it works with inside sales to generate leads using the contacts. Moreover, these charts are interactive and allow marketers to ‘track the movement within the account from getting connected to moving to a warm stage till the sale’s closure and even beyond that for account mining.’

Stakeholders at Fortune 500 companies seek product/service providers who can prove to deliver transformational value through their offerings. Therefore, it becomes extremely essential for marketers to decide on an approach that conveys their best interests for prospecting customers. Insights and connections details that are available in such org charts are not only extensively helpful here but marketers also utilize such insights to keep the conversations going on.

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