Why Leverage Actionable Account Maps While Executing ABM?
According to HubSpot, “Researching Accounts and Identifying Target Contacts are the top two tactics used by marketers within an ABM model.” As such research and identification are quite time, cost and effort consuming. The question here is how to fuel the progress of the data-driven ABM approach? Here, B2B marketers need to leverage the right tool and gain from accurate data. How? Well, by cutting through the clutter of choices and by taking the full benefits of actionable org charts of prospecting companies. So, what made these actionable org charts one of the most effective tools, software, and integration solutions for businesses that aim for impactful returns from a strategized ABM approach?
A well-analyzed ABM approach is known for enabling businesses in reaching out to high-value enterprise accounts by implementing the most effective strategy and continuously monitoring the same. Journey to which gets easier when the sales and marketing teams get to leverage actionable account maps as these charts help in:
- Mapping down the pain points, immediate requirements and more of the target profile
- Leveraging accurate insights on every decision-maker, influencer and stakeholder of the target company and also their reporting structure, job roles, responsibilities and more. This is highly effective in designing personalized campaigns.
- These org charts also help the sales and marketing team to encompass the most effective ABM roadmap that brings in quality leads, higher conversion metrics, quality references in the long run and more.
In addition, the insights available in these org charts also help B2B marketers to develop a value-based ABM action plan, reduces the sales cycle and also provides-
The complete Business Knowledge Graph of the target company and useful prospect intelligence. This helps the sales and marketing teams ‘to understand the business context of a company like key people, customers, investors, technologies and business solutions’
Actionable insights on the right people, job roles, titles, workload, responsibilities, and more help B2B marketers to align respective offerings with their target’s business prerequisites and challenges. Thus, enabling marketers to leverage the opportunity to boost ROI through faster deal closures.
These are some of the reasons why businesses across the industry verticals are seemingly adopting robust ABM solutions. Especially the ones that are “incorporated with deep sales intelligence in the form of complete Technology map, Connection map of an account.”
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